About Us

We are a small agency delivering big results.

We believe that businesses – especially small & medium size businesses, should have access to innovative marketing services at an affordable price. Our digital solutions help maximize your return on marketing investment, whilst allowing you & your team time to focus on other areas of your business.

  1. We Keep Things Simple

    There’s nothing more frustrating than people over complicating things. We like to keep things simple whilst delivering results that exceed your expectations.

  2. Realistic Pricing

    At SW12 Social, our prices are realistic and set for an excellent return on investment for any business & industry.

  3. We Think Outside The Box

    Social & local marketing is highly competitive and trends change quickly. We provide the latest solutions to ensure your business keeps ahead of competitors.

SW12 Social was founded by Rusty Goodall in 2013 while he was working in London developing social marketing strategies for larger companies in the travel industry. Since then, Rusty has diversified into many different industries in Europe & Australia with a passion and focus for local businesses.

Gone are the days where only big corporations can acquire the knowledge and data which small local businesses depend upon. We exist to provide small & medium size local businesses access to innovative marketing services at an affordable price.

SW12 Social is a small team of hand-picked professionals who love working with clients in any industry and we love to exceed your expectations.

Rusty Goodall

Rusty Goodall


I’m an Australian-born social marketing consultant & strategist and proud father of Oscar the Cockapoo.

When not working, I enjoy exploring the countryside of Kent and discovering new dog friendly pubs with my partner & Oscar.


SW12 Social was founded in Balham, South London (that’s where the name came from). We started developing social marketing solutions and advertising campaigns for medium to large clients in the travel industry.


We took the business to Australia where we focused on working with clients in the real estate, wedding and events, retail and the hospitality industry.

It was during this time where we noticed that many small local businesses were struggling with their local marketing and we started developing digital services to assist smaller businesses achieve big results.


In September, we relocated the business back to the United Kingdom and are now based in Royal Tunbridge Wells. We expanded our network of marketing professionals and our digital marketing services including the Local SEO & Review Management platform, our powerful Automated WiFi Marketing system and of course our Social Media Services.

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Let’s Get Started

Ready to take your business to the next level? Contact us today.